As lead designer my responsibilities here included visual & UI research & development into the presentation of information as well as the overall look & feel which had to appeal to both European and US consumers whilst moving the online brand forward in a contemporary and fresh manner.

Presentation to stake holders both in the UK and in the US via video conference calls as well as the management of the whole design process through to the execution of final page archetypes, liaison with the tech team & the writing of the functional specs were all integral aspects of this project.